Pay-Per-Click (PPC) advertising is more effective as your ads appear for free, and you only pay when interested users click on your ads and go to your website. With this you are able to more effectively control your advertising costs. Popular pay-per-click ad networks include Google’s AdWords and Yahoo! Advertising.
PPC is a good way to get fast and guaranteed targeted traffic to your website. Below are 3 tips to make money online using PPC:
(1) Research for Relevant Keywords
You must do your keyword research as your keywords and advertisements can affect your Click Through Rate (CTR). There are 4 main types of keyword format – broad match, phrase match, exact match and negative keywords. Avoid generic keywords instead use specific long tail keywords. These more narrowly targeted, specific keywords are less competitive and therefore cheaper.
(2) Create Effective Advertisements
Poor advertisements will affect your CTR as such it is important to create good advertisements. Common types of ads include text, image and mobile. In a text advertisement, write an eye-catching headline and use compelling call-to-action words for your viewers to click your advertisement. Image ads are graphical ads that combine graphics and targeting technology offering an effective way to reach your target customers.
Decide and limit your geographical target areas in reaching your target buyers. For your PPC advertising campaign always limit your ad expense per day so as to keep your costs manageable. Perform different tests with keywords, ad types and ad copies to generate traffic and click throughs. Lastly ensure your website landing page conveys what your internet visitors expect to see when they click on your ad. This will maximise sales conversion for making money online.
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